Ty Beanie Babies are said to be the first internet sensation back in the late 90s. The simple idea of printing the brand’s website on the tags of the popular stuffed animals drove traffic to their online storefront and led to a craze that increased the resale value of the product immensely. Fast forward to 2023 and the Ty beanies are still around, looking a little different than before, and staying relevant online with a slightly different strategy to drive sales to their website: Social Media. Since May 2022, I’ve been a freelance video creator for the official @tybeanies Tik Tok account, with content frequently reposted to the @tyinc Instagram page. I’m proud to say that I’ve been a part of the marketing team at Agency 108 that’s increased the Tik Tok following by over 600% in the past year - the beanies recently hit half a million followers and it’s only going up from here! See some of my favorite work below, or visit @tybeanies on Tik Tok to see them all.